Why YOU Need To Author a Book










By Colleen Walsh Fong


Whether or not you read much, whether or not you write much, you’ve got a book in you, and you don’t have to know the ins and outs of professional writing to set it free. No human being is just a number, one of hundreds or thousands of faceless people. We all have some drama in us. As the narrator of TV’s early classic, Naked City, said at the end of each show: “There are eight million stories in the naked city. This has been one of them.”


You’ve got a story, too. And it’s different from every other person’s.


Your life and career experiences have gifted you with a unique perspective that can be instructive to many others. But you must tell your story to share your wealth. At this point you may wonder why you should bother to write a book to tell your story. Lots of good reasons exist to answer this question.


To Create a Tangible Product to Promote Your Business


Adding a book credential to your bio, or featuring a book on your website is a great promotional tool. LinkedIn profiles with book credentials draw more views and drive more clicks to home sites. Professionals who conduct webinars, seminars or training sessions, have face-to-face meetings, attend conferences, or speak to groups benefit from having physical books to reference and “pitch” from the platform.


My Amazon top-selling book Write To Grow: Build Your Business, Get More Clients, Make More Money has driven views to my site and clients to my business.


To Enhance Your Credentials


Writing and publishing a book on a topic related to your business and expertise is perhaps the best way to enhance your credentials. Access to a plethora of self-publishing platforms has made an easy thing of publishing a book. Still, an individual has to summon up discipline and devotion to make it happen. So most people are dazzled with book publication credentials.


To Make Money


I wrote Write To Grow to share knowledge I’d acquired about how to write articles and blog posts, books, and other materials to promote businesses. And I wanted a tangible product to promote my professional writing services. The book has brought new clients to my business, which has resulted in more income.


A side benefit I hadn’t given much thought to when I published the book is the income that book sales generate. Many people write books to create an additional revenue stream. That can be accomplished by devising a promotional program using social media and tools provided by online bookseller sites.


Because You Want To


Some people just love to share their experiences. Many enjoy stand up speaking situations. Others are skilled storytellers in social situations. I prefer to write. In fact I’ve been writing since I could hold a pencil and form letters. I wrote short poems in early elementary school and graduated to a mystery novella by 5th grade. That handwritten book sported a full-color, hand-drawn cover and five spellbinding pages of content.


In college I wrote abstracts, research proposals and papers, and later undergraduate and graduate theses. Those projects helped me to stretch my vocabulary and elevate my prose. But what I really enjoyed writing were witty letters and faux newsletters for friends. In those “fun” documents I got a chance to use humor and tell stories.


Like most of my professional writing colleagues I’ve got one finished and several partial novels. None are published. Yet. But I did publish two touchscreen cookbooks that I wrote for the fun of it because I like to write, I like to eat, and I like to cook. I wanted to share my culinary training and knowledge of healthy eating in a way that would make it really easy for people to cook tasty, interesting food.


My cookbooks were a lark. Yes, they took planning, organization, dedication, discipline, and time to create, write, assemble, and publish. Since I did them for fun I was surprised by how impressed others were by the fact that I became a cookbook author. I began receiving (and accepting) invitations to restaurant openings and requests to write promotional blog posts from food companies and ancillary businesses.


Cooking was just a hobby for me, not a livelihood. But publishing books about that hobby led to real projects in my professional field of business ghostwriting.


How to Tell Your Story in Your Book


Not everyone wants to take the time, or feels equipped to write a book. But everyone has a story to tell that is big enough to fill one. I’ve written my own books and have ghostwritten books of other professionals that have helped them accomplish their business goals. If you’d like help with writing the book that tells your story, contact me for a free consultation. Let’s get started!





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