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Remove the Hype From Your Type

                    By Colleen Walsh Fong   Inflation is rampant–in our language. Note how I amped up that sentence to get your attention. That’s a common tactic in writing content for branding and marketing. There’s so much noise to compete with... read more

Master Current Acronyms

                  By Colleen Walsh Fong   What does CTA mean to you? Until recent years it meant two things to me: the transportation method I used to get to work each day, (Chicago Transit Authority,) and the 1970’s band of the same... read more

Why Getting Senioritis Pays Off

                  By Colleen Walsh Fong   If you enjoyed the recently released movie, “The Intern,” starring Robert De Niro and Anne Hathaway, you may not have thought about it more deeply than its surface. But the movie can be instructive as... read more

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