Currently Browsing: Content For Branding

Remove the Hype From Your Type

                    By Colleen Walsh Fong   Inflation is rampant–in our language. Note how I amped up that sentence to get your attention. That’s a common tactic in writing content for branding and marketing. There’s so much noise to compete with... read more

Master Current Acronyms

                  By Colleen Walsh Fong   What does CTA mean to you? Until recent years it meant two things to me: the transportation method I used to get to work each day, (Chicago Transit Authority,) and the 1970’s band of the same... read more

Electrify Your Audience

                  By Colleen Walsh Fong   If you’re not linking all of your content for branding you’re missing out on a lot of traffic.   By linking I mean inserting hyperlinks into text so that one click by readers will take... read more

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